Instead, bet on promotions like 25%, 50%, 10%, 5%... Offer the biggest discount possible . Logically, the situation of each company is different, so a discount percentage cannot be recommended for everyone. But if possible, on Black Friday and Cyber clipping path service Monday go for big numbers (35% and up). The idea is to convey to consumers that if they don't buy that day, they are missing out on a great opportunity. Use black in creatives . Take advantage of the name of the event itself to reinforce the message with videos or images where black is the dominant color,
both in emailing and in social ads and the rest of the channels. Make differentiated campaigns for Black Friday and Cyber Monday . Black Friday generates better sales, since you can launch promotions both in e-commerce and in physical stores. But as soon as the date passes, my recommendation is that the next 3 days you focus on exclusive Cyber Monday promotions to take advantage of the pull. Include the " magic words " in your copy . Here's a list of terms that work best: free, savings, limited time, you (or the name of the person we're targeting), easy, opportunity, exclusive,
guaranteed, new, fast, better, more, no commitment, now, gift, solution, results, discover, secrets, enjoy, and the percent symbol (%). Use the Stories in your campaign . It is a format that is very well accepted in our country and that has already shown its results in previous years. Use TikTok videos and Reels . They are beginning to be very well received and will be a must this year in your marketing strategy. Use hashtags on your social networks so that users looking for offers these days find your products. For example: #BlackFriday, #BlackFriday2021 or #CyberMonday2021. Raise your bids during